Marketing Luxury Real Estate: Brand Names and Their Darn Good Stories
Thursday, July 11
When thinking of branding yourself or your luxury real estate firm, one thing to keep in mind is that some of the best brands often have the best stories. On a recent visit to the Carpinteria Wine Store, we discovered this wi...
Luxury Real Estate Marketing Tip: Concierge Service -The Real Deal
Monday, July 08
Concierge service is a concept that has been so over-used among luxury real estate marketing professionals that it has almost lost its original meaning. Pronounced, cone-sea-air + a soft ‘g’ (like the g in judge), the term concierge originally meant...
The Future of Digital Media Is Already Here - Part 2
Friday, June 28
Photo Courtesy of Luxe Corp, Paris France When we were invited to cover the Club eLuxe International Summit in Paris, by our media partner, Luxe Corp - the producers of the event, we did not realize that the future of digital media was already here. In fact, some aspects of the future of lu...
Thank You to General von Choltitz: History Meets Digital in Paris
Tuesday, June 25
The Club e-Luxe conference in Paris was held at the historic Meurice Hotel. During the Second World War, the German headquarters were housed in the Meurice Hotel. It is in this hotel that General von Choltitz delayed Hitler’s order to destroy Pari...
Real Estate Marketing Tip:Run Circles Around Your Competition - Part 5
Wednesday, June 05
Providing Stellar Customer Service, as a luxury real estate marketing professional, sparks word-of-mouth advertising because it is remarkable. And, it engenders client loyalty, which is the cornerstone of market leadership. Best of all, it is someth...
How to Run Circles Around Your Competition, Part 1
Thursday, May 30
Way, way, way too much advice has been offered about providing excellent customer service as a luxury real estate marketing professional. The point is this: Great customer service is not a technique that you can mimic. It c...