Luxury Real Estate Marketing: Do You Know Your Core Value Proposition?
Monday, August 12
If you are a luxury real estate marketing professional who is intent on gaining or sustaining market leadership ask yourself this important question: “What can I do better than anyone else in my marketplace?” Tap into your core value proposition and you will discover how to out-smart y...
Luxury Real Estate Marketing Strategy: How to Take Care of a Brand Crisis
Thursday, August 08
There are times when employees or agents in a luxury real estate marketing company do not comply with the ethical standards set forth by real estate governing bodies and your brand becomes at risk. As a company owner, how are you going to handle this crisis? Take a page out of Apple’s...
Luxury Real Estate Marketing Tip: Safeguarding your Client’s Privacy
Wednesday, August 07
No matter what price range of real estate you are selling, it is very important to safeguard your client’s privacy. As a broker or agent, you have a fiduciary responsibility. The dictionary defines it as “An individual in whom another has placed the utmost trust and confidence to manag...
Luxury Brand Strategy: How to Find out What Google Knows About You
Monday, August 05
The privacy debate rages on. In yesterday’s a Wall Street Journal article, titled, Google’s Data-Trove Dance Internal Debates Over Using Collected Information and Protecting Privacy, journalist Amir Efraty notes, “The breadth of Google's information ...
Luxury Brand Strategy: Is Privacy the New Luxury Expenditure? Part 3
Tuesday, July 30
MEERKAT SURVEILLANCE TEAM Personal privacy on the Internet is one of the most important topics in current events today. Is privacy truly the new luxury expenditure? Would you pay for a subscription to Google or the social ...
Luxury Brand Strategy: Is Privacy the New Luxury Expenditure? Part 2
Monday, July 29
Mining Your Personal Data In Part 1, we discussed the effects of digital footprints or tattoos, and the impact of “free” usage of social media. Here is the latest way to mine your data by Facebook. As companies are reporting...