Luxury Real Estate Marketing Strategy: How to Erase Your Unwanted Online Tracks
Tuesday, September 03
Identifying an under served market niche that you can service better than anyone else in your marketplace is a surefire luxury real estate marketing brand strategy that can help you achieve to top-of-mind status, fast. Here is an example of this principle from a company in the UK that...
Luxury Real Estate Marketing Tip: The Courage of Kindness
Wednesday, August 28
“Kindness is the language which the deaf can hear and the blind can see”Mark Twain Whenever we are asked to define what it takes to be a great luxury real estate marketing professional, our answer is: “Cultivate the courage of kindness”. Kindness (and a good sense of humor, of...
Luxury Real Estate Marketing: Do You Have a Local Brand Strategy?
Monday, August 26
In presenting your luxury real estate marketing plan to your sellers, you should emphasize your strategy for marketing locally as well as globally. Do you have a local brand strategy? We have found, in working with luxury real estate marketing professionals, that even in the most de...
Luxury Real Estate Marketing: The Power of Top of Mind Status Part 2
Tuesday, August 20
As we stated in part 1, those luxury real estate marketing professionals who are bent on gaining or sustaining market leadership, achieving top-of-mind status is the ultimate goal. The first brand name that comes to mind commands the lion’s share of the business in a brand category wi...
Luxury Real Estate Marketing Tips: The Value of Unexpected Appreciation
Thursday, August 15
Many successful luxury real estate marketing professionals have a core referral base. It is important to acknowledge these individuals often and thank them for their patronage and support. Here is a case in point: Yesterday, at our front door, we found two packages, addressed to ...
Luxury Real Estate Marketing Tip: Let Them Eat Cake, And…
Wednesday, August 14
We are often asked for creative luxury real estate marketing tips. One of the ways to get new listings or buyers is to create an event. Among the many emails we received this morning was this one from Williams-Sonoma. Here is an excerpt: Happy Birthday, Julia Join us in ...