What You Can Learn from the World's Most Highly Valued Brands - Part 2
Tuesday, October 29
iWORKS - Photo Courtesy of Apple In Part 1 of this articles series we discussed the importance of thinking strategically and studying the brand strategies of the most valued brands in the world if you want to sustain your own market leadership as a luxury real estate professiona...
Luxury Real Estate Tip: Fake it till You Make it? Not in Real Estate!
Monday, October 28
Not long ago someone sent us a link to a video, where a well-known speaker (a real estate broker) emphatically stated that all real estate is alike. As long as you know the basics, i.e., farming and writing an offer, you can be tops in any of the different categories of real estate. ...
What You Need to Know About Google’s New Algorithms
Tuesday, October 22
Google recently unveiled its new search algorithm, named “Hummingbird”. Once again they have changed their rules for search engine optimization and this can have a significant impact on your luxury real estate website ranking. Prior to Hummingbird, their algorithm was based primarily...
Luxury Real Estate Marketing Tip: Why Write Localism Posts
Wednesday, October 16
Luxury real estate marketing professionals should include as, part of their blog posts, a section covering local news. This would include restaurants, seasonal events, and locals of note. One of the comments, we recently received on one of our own posts in which we reviewed a local re...
Brand Strategy: The 2013 Emerging Luxury Brand of the Year - Part 3
Tuesday, October 15
Tesla Model X PART 3: Innovative Design & Dazzling Presentation To achieve market leadership fast, as a luxury real estate marketing professional, you must identify an uncontested or under served market niche that you can service better than anyone else in your marketplace...
Branding Lessons from the 2013 Emerging Luxury Brand of the Year!
Friday, October 11
Tesla Model S PART 2: Tesla’s Innovative, Visionary Brand Strategy: If you are thinking of creating a new luxury real estate brand for yourself or your company, or if you are thinking of re-branding keep this in mind if market lea...