Real Estate Personal & Company Branding: Simple & Memorable Branding, Part 2
Tuesday, November 26
Like wineries (covered in Part 1 of this article series), the beauty products industry is another highly competitive industry, even more so than luxury real estate marketing. The numbers are staggering. One expert predicted that by 2017, total revenue in the global beauty market woul...
Marketing Your Luxury Real Estate Practice: Social Proof or Social Spoof? Part 3
Thursday, November 21
THE CHAIN OF SOCIAL PROOF We all know how good it feels to get a referral from someone who knows you or has previously worked with you. When a prospect does not know whom to trust to represent then in the sale or purchase of a luxury home, they rely on the judgment of others as socia...
Marketing Your Luxury Real Estate Practice: Social Proof or Social Spoof, #2
Tuesday, November 19
Seal of Approval In Part 1 of this article series we discussed the importance of genuine testimonials. We questioned the authenticity of social media “Likes” and “Endorsements” as a form of social proof, a phenomenon that occurs when prospects defer to the judgment of others who endo...
Marketing Your Luxury Real Estate Practice: Social Proof or Social Spoof?
Monday, November 18
As a luxury real estate marketing professional it is essential to have testimonials as part of your marketing package. That way you can leverage the highly effective marketing principle of “social proof”, a phenomenon that occurs when prospects defer to the judgment of others who endor...
Luxury Real Estate Marketing Tip: Finding your X-Factor
Friday, November 15
As a luxury real estate marketing professional have you ever wondered why someone else was given a premium listing? Have you asked yourself why you were not even called to do a presentation in an area where you have sold many listings, and should be considered an expert? Could it be t...
Luxury Real Estate Marketing Tip: Concierge Service or Lip Service?
Wednesday, November 13
“Concierge Service” is a term that we advise luxury real estate marketing professionals against using when describing their own level of service because the term is so often misused. Unless you hire a highly trained professional concierge to offer authentic concierge services to our cli...