Luxury Real Estate Marketing: Simple & Memorable Luxury Marketing #2
Wednesday, December 18
As we have often mentioned, the competition in the wine industry is even fiercer than the competition among luxury real estate marketing professionals. Whether selecting an agent or a bottle of wine without a direct referral, you may only have a Nano-second to make a great impression...
Luxury Real Estate Marketing: Simple & Memorable Luxury Marketing
Tuesday, December 17
Like luxury real estate marketing, the world of luxury retail has been trying to figure out the conundrum that the Internet has created. The consumer now has a plethora of choices to get information and, in retail, buy products. It is no longer as simple as walking into a local store....
How to Get Invited to the High-End Listi
Sunday, December 15
Photo by © Carrienelson1 Two of the most iconic and charismatic film heroes of all time are Hans Solo (Star Wars) and Indiana Jones both played by Harrison Ford, Although, he has never won an academy award for his acting, he is the 5th highest grossing box office star in the world. H...
How to Get Invited to the High-End Listing Presentation, Part 2
Tuesday, December 10
Audrey Hepburn, courtesy of Wikipedia In Part 1 of this series we stated that to in order to get invited to high-end listing presentations “YOU GOTTA HAVE GLAM!” Glamour is the attractive or exciting quality that makes certain people or things seem appealing or special. It is the al...
Luxury Real Estate Brand Strategy: Think Smart
Friday, December 06
Photo Courtesy of Wikipedia Here is one of the most common questions we get from luxury real estate marketing professionals: How can I focus on selling luxury homes without alienating my clients is other price ranges? One answer is to create separate brands for the two comp...
Marketing Your Luxury Real Estate Practice: Think Co-Marketing in 2014
Tuesday, December 03
If you are seeking top-of-mind status as the dominant luxury real estate marketing professional in your area, always keep your eyes open for fresh opportunities to promote yourself. But, if you really want to leverage your marketing budget, look for ways to co-market with compatible, n...