Luxury Real Estate Marketing: The Competitive Edge of Stellar Service
Tuesday, February 25
One of the deciding factors in choosing someone to work with in selling or buying luxury real estate by the high net worth or ultra high net worth individuals is stellar service. This is what creates loyalty and referrals. Here is an example. Friday, we started having trouble with...
Luxury Real Estate Marketing: So Five Minutes Ago?
Monday, February 17
It is said that the only people who like change are babies. In the last two decades, the new technological advances have disrupted what once seemed to be the order of things. In marketing luxury real estate or anything else, change is a constant. With the rapid means of communi...
Luxury Real Estate Marketing Tip: "Tire-d" or Original Content Marketi
Thursday, February 13
As a luxury real estate marketing professional it is important to understand what effective content marketing means. Google’s new algorithm, Hummingbird, is trying to assess the meaning contained in its users’ search queries and match that meaning to the most authoritative content on th...
Luxury Real Estate Branding Tips: Define What You Stand For!
Wednesday, February 12
In branding and marketing yourself as a luxury real estate marketing professional it is important to declare what you stand for. The optimal way to do that is to state it in a clear straightforward manner. People like doing business with people who are like themselves. Your statement ...
There Are Riches in Niches: Sign Up for the Webinar
Monday, February 10
We are honored that Active Rain is hosting this exciting presentation and hope you can attend! --Ron & Alexandra WATCH THE 2 MINUTE WEBINAR PREVIEW There Are Riches in Niches - Developing a Niche for Your Business FEBRUARY 20, at 10AM (Pacific Time) ...
Luxury Real Estate Branding Tips: Why and How StandOuts Thrive #2
Wednesday, February 05
In Part 1, of this series we identified that the first course of action to be a standout as a luxury real estate marketing professional is to identify an under-served market niche. The Lark Restaurant identified a huge under served market of Santa Barbara Foodies. The second course ...