What is Your Personal Brand Category, Part 4
Wednesday, February 25
It is extremely important to understand the concept of brand categories because that is how we remember brands. So much is at stake, in terms of market share for any product or service, if yours is the first brand that comes to mind when your target market thinks about your brand category. In the...
Part 3: Watch Out for the "Pigeonhole Trap"
Tuesday, February 24
In the selection process to determine the top 36 contestants for 2009 American Idol, the judges called two contestants in for a final sing off: Matt Breitzke and Michael Sarver. Why these two together? Because they are both blue collar workers, married with kids. They were “pigeonholed” in the sa...
Real Estate Agent Personal Branding
Monday, February 23
The key to real estate personal branding is finding a way to stand out and engaging the emotions of your target market. The role of your background story is very important. You want to present your personal brand in such a way that potential clients can identify with you. Then you want to turn th...
Personal Branding: Learning from American Idol-Part 1
Saturday, February 21
Real Estate Agent Personal Branding: Learning from American Idol-Part 1 Part 1: If You Have Talent, You Have Marketability This is part one of our blog series entitled: Real Estate Agent Personal Branding: Learning form American Idol. It is a fun and easy way to learn the pr...
Create Your Own Brand Category
Thursday, February 19
The most important principle involved in creating a luxury real estate agent personal brand is to find a brand category that you can own like Cesar Millan, the Dog Whisperer. People think in terms of brand categories. The key is to be the first person to come to mind, rather than your competition...
Personal Branding: Differentiate Yourself-Part 2
Monday, February 02
Whether its luxury real estate marketing or product marketing, differentiation sells! This is an update to our previous post regarding the Superbowl and the case for differentiation as a means to drive sales back to you, the advertiser. One ad stood out for its...