Using the Right to Slogan to Distinguish Yourself
Wednesday, April 22
Fauchon fashion eclairs,note Mona Lisa eclair above! As a luxury real estate marketing professional one very important way to distinguish you from the competition is with a great slogan. Here is an example of a luxury food brand that gave itself a facelift and a terrific slogan that turned the c...
Maintaining Consistency & Tradition
Tuesday, April 21
One of the keys for success in personal branding for real estate agents is keeping your brand consistent. This is especially true for luxury real estate marketing professionals who have been in the business for some time. You can update your technology and even refresh your look, but there is mu...
Internationalize Your Practice Overnight!
Friday, April 17
One of the most frequently asked questions by luxury real estate marketing professionals today is: “how can I gain more exposure of my listings to buyers outside of my immediate marketplace?” Agents who work in second home markets, especially vacation destinations, are asking the additional ques...
Exemplary Client Service
Wednesday, April 15
As a luxury real estate marketing professional, developing ways to provide exemplary client/customer service should be a continuing pursuit. Providing great service in ways that differentiate you from your competition is the best of both worlds.On our drive back to our headquarters in Santa Bar...
Learning from American Idol, Part 14
Tuesday, April 14
This is part fourteen of our blog series entitled: Real Estate Agent Personal Branding: Learning form American Idol. It is a fun and easy way to learn the principles of personal branding. You do not have to be an Idol fan to enjoy! Reclaiming Your Brand Signal As a luxury real estate marketin...
Differentiate Yourself In a Nanosecond
Monday, April 13
As a luxury real estate marketing professional it is absolutely essential to sharply differentiate your brand of doing business from that of your closest competitors. When you are in a listing presentation, you must let your prospective client know, in a...