The True Value of Luxury- Part 1
Wednesday, July 01
As a luxury real estate marketing professional it is important to tune into the way in which opinion leaders define luxury—not just those in the real estate realm. It will help you ascertain your own definition of luxury. Here’s an interesting quote about luxury and the recession from Michael ...
The Luxury of Consistency
Tuesday, June 30
CINQUE TERRE, Ligurian Sea-Italy Luxury Real Estate Marketing Professionals should embrace consistency as one of the essential practices in their marketing. Consistency in any field is one of the standards of success. It is one of the most overlooked secrets of a successful business formula. Man...
Luxury Real Estate Marketing Essentials: The Value of Transparency
Friday, June 26
TRANSPARENT BUTTERFLY Luxury Real Estate Marketing Professionals know the importance of disclosure when it comes to representing and selling a property. There are laws that ensure the protection of all parties and the adherence to these is the price of admission, when it comes to longevity in the...
The Importance of Maintaining Visibility
Tuesday, June 23
Sunflowers need to be seen by the sun to thrive. In Italian they are known as "girasole", which means turn to the sun! To thrive as a luxury real estate marketing professionals you have to maintain visibility no matter what the marketplace is doing. Staying visible online is very cost effect...
Good News For Sonoma Wine Country Real Estate
Friday, June 19
A Residential Masterpiece in Sonoma Valley Wine Country Sells for Highest Price in 2009 Congratulations to our client, Maurice Tegelaar, of Pacific Union, Sonoma for marketing and selling the most expensive listing to close in 2009 so far in Sonoma County, California! The 3600-square-foot custo...
8 Tips for Thriving in Any Market
Wednesday, June 17
Here are eight marketing tips to thrive in all market conditions for luxury real estate marketing professionals and all others who are intent on thriving: 1. ADAPT: GO FISHING WHERE THE FISH ARE BITING Change your perspective by ignoring the bad news. The fact is that there is a MARKET. Find t...