Is Your Brand Bland Or Remarkable? What’s at Stake for You?
Tuesday, July 28
Château Mouton Rothschild It is generally agreed that the best attributes of luxury real estate marketing professionals are integrity, market knowledge, listening and negotiation skills. Quite often these qualities are considered to be what differentiates one agent from the others. But, these tra...
What Color is your Luxury Brand?
Thursday, July 23
For luxury real estate marketing professionals, choosing the right colors in the process of branding is an important element of your brand identity system. Color is a means of communicating your personality and your unique identity. It sets the tone and the mood you want to project to your targe...
Napa Consultants Announces Strategic Partnership with LuxuryRealEstate.com
Wednesday, July 22
Napa Consultants, International is excited to announce a strategic partnership with Luxury Real Estate.com, the #1 portal for luxury properties on the internet since 1995, and the publisher of Who’s Who in Luxury Real Estate. Luxury Real Estate is a global network of the finest luxury real estat...
Luxury Real Estate Marketing : Discovering Your Spots
Tuesday, July 21
We are often asked to describe the process of developing a personal or company brand for luxury real estate marketing professionals. Our very first step is what we call the discovery process. Our job is to transcend the layers of superficiality where i...
Passion is the X Factor !
Thursday, July 16
Luxury real estate marketing is a high stakes game. But, the rules of the game have changed almost overnight. The internet has caused a titanic shift that has leveled the competitive playing field. It has challenged even the most seasoned professionals to clearly articulate their unique promise...
Personal Branding for Real Estate Agents: Narrow Your Focus
Wednesday, July 15
TRAVEL: BORA BORA FROM THE AIR An excellent lesson can be learned by luxury real estate marketing professionals, both for personal and company branding, by looking at Microsoft’s latest change in their search engine brand. Prior to Microsoft’s recent rebranding and re-engineering, MSN was la...