Remarkable Client Service
Tuesday, May 26
How can you, as a luxury real estate marketing professional, spark word-of-mouth advertising and client loyalty with remarkable customer service? Here is an example that might inspire you, especially if you appreciate fine coffee.While dining at Gulfstream, one of our favorite restaurants in Cen...
The Triumph of Authenticity is a Winner
Friday, May 22
This is part fifteen of our blog series entitled: Real Estate Agent Personal Branding: Learning form American Idol. It is a fun and easy way to learn the principles of personal branding. You do not have to be an Idol fan to enjoy! The Triumph of Authenticity This American Idol season finale con...
Luxury Marketing :You Have to Know Your Goats
Tuesday, May 19
ANGORA GOAT There is so much that can be gleaned by luxury real estate marketing professionals in studying the finest products and services that money can buy. The more you know, the more you will have in common with your target market, the wealth of the world. The more you have in common the f...
Personal Branding for Real Estate Agents: What Is Your DNA Code?
Monday, May 18
DNA = Different Not Alike The entire exercise of personal branding for real estate agents is geared to cracking your DNA Code. That is, clearly and succinctly articulating your unique selling proposition—how you are different, not alike (not like your competition). DNA Sequence DNA profiling or...
Small Things Make A Difference
Tuesday, May 12
Eyebrow Pencil Sharpeners: Sisley (top) & Chanel (bottom) Luxury real estate marketing professionals should always pay close attention to details in their marketing materials, their website and their client services. With personal branding for real estate agents, it is the little things that ...
Promote Your Marketplace, More Than You
Friday, May 08
As a luxury real estate marketing professional it can be strategically advantageous to anchor your locale as a major component of your personal brand identity. Doing so can add significantly to the emotional appeal of your brand because it promotes the fact that you an ambassador of good will i...