Who is the MVP (Most Visible Professional) in your Marketplace?
Tuesday, July 14
If your quest is market leadership as a luxury real estate marketing professional, you need to be top-of-mind, the go-to brand in your local marketplace. You need to become the most highly recognized agent, team or brokerage firm internationally. Not only do you need to be the stand-out in the mi...
Institute for Luxury Home Marketing Partners with Napa Consultants
Tuesday, July 14
Napa Consultants, International is proud to announce a new partnership with The Institute for Luxury Home Marketing (ILHM). The two firms are working together to develop benefits for the members of the Institute and also a series of short marketing videos which will be available to all real esta...
Luxury Real Estate Marketing Essentials: The Luxury of Time
Friday, July 10
Perhaps the greatest luxury of all is the luxury of time. So, take time out for just a moment and give yourself a break. Take a moment to reflect with us and appreciate the abundance of opportunity we all have, right now, as luxury real estate marketing professionals. Take the time to restore ...
Personal Branding for Real Estate Agents: Quality Cues Part 2
Wednesday, July 08
This is part two of our previous post on quality cues. Quality cues are indications of quality in packaging, displays, product features, collateral materials, website design, messaging, etc.The more quality cues you can offer in your luxury real estate practice the more your personal or compa...
Personal Branding for Real Estate Agents: Quality Cues- Part 1
Tuesday, July 07
For luxury real estate marketing professionals, small things can make a big difference in terms of standing out from your competition. As an example, one of our clients, who is from Switzerland, uses special flat, rounded gold clasps instead of paper clips. These wafer-thin fasteners fold over t...
The True Value of Luxury- Part 2
Thursday, July 02
Large Falafel cooker An abundant mindset is the hallmark of a consummate luxury real estate marketing professional. Here are two ways to cultivate an abundant mindset Practice being appreciative of that which you value in your surroundingsPractice recalling moments of sheer abundance What are som...