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Luxury Real Estate Marketing Essentials: Make More Contacts

Tuesday, June 16

Last week we received this comment/question on our blog: Could you please give more tips to deal with this current Market? Here is a very important tip: If you are not using Linked In sign up for an account and start answering questions that can demonstrate your abilities. This is a great way to...


Good News for Las Vegas Real Estate!

Friday, June 12

CUSTOM HOME IN SOUTHERN HIGHLANDS (LAS VEGAS) SELLS FOR RECORD PRICE Congratulations to our client, Tanya Murray, of Realty Executives of Nevada, for marketing and selling the most expensive listing to close in 2009 so far in Las Vegas! The 12,207-square-foot custom home is located at 2 Wood Cre...


Kissing Goldfish: How a Brand is Born

Tuesday, June 09

   How A Chinese Luxury Brand is Born As a luxury real estate marketing professional, it is important to understand how a luxury brand is born and how it is developed. Here is an example of the challenges in developing the first Chinese Luxury Jewelry brand, Qeelin. The founder Dennis Chan knew t...


Luxury Real Estate Marketing: The Chain of Gain

Wednesday, June 03

According to 2009 National Association of Realtors’ Member Profile, over 1/3 of Realtors use social networking sites. As a luxury real estate marketing professional, are you among this group? If so, how is it going? Are you making meaningful connections? Are you generating more business, yet? T...


Blazing New Paths: Originality & Authenticity

Tuesday, June 02

Tuesday, June 2, 2009 at 07:00AM For luxury real estate marketing professionals understanding what makes you an original is one of the keys to a successful luxury real estate practice. If you want to be the standout in your marketp...


Luxury Real Estate Marketing Essentials: Great Packaging Is Crucial

Thursday, May 28

As a luxury real estate marketing professional, your marketing materials must look and feel different, from the competition. Great packaging is crucial. Whatever you leave behind with home sellers at your listing presentation shou...