Does Your Website Have Curb Appeal
Wednesday, August 12
It is time for a wake-up call! According to a 2009 NAR report 60% of agents have a website that is 5 years old or more. According to Vinton Cerf, one of the founding fathers of the internet, the internet changes and grows in “dog years” not human years. That means that most agents’ websites are ...
Is 3 D Technology the Future for Luxury Real Estate Marketing?
Tuesday, August 11
Recently, a 3D floor plan company was called to our attention that takes virtual tours to a new level. As former commercial real estate brokers we appreciate the need to help clients visualize how their office space will lay out. Space planners offer renderings with elevations to accompany floor...
A New Definition of Wealth--Super Connectivity
Thursday, August 06
Have you heard that about 60% of those who sign up for a Twitter account abandon their account within 60 days? Could it be that they just do not understand the value of this media? Many luxury real estate marketing professionals are scratching their heads trying to see where the ROI (Return on...
Why Rapid Response Communication is Everything
Wednesday, August 05
ednesday, August 5, 2009 at 07:00AM In today’s highly competitive real estate environment the essential new skill for luxury real estate marketing professionals is rapid response communication. The Internet has made real time marke...
Luxury Real Estate Marketing Essentials: Study Luxury Style
Friday, July 31
“Style is a simple way of saying complicated things” –Jean Cocteau renown French multi-talented artist Luxury real estate marketing professionals should be students of style. Style embodies luxury and is inextricable from it. Style is born from the need to create something new and unique based...
How to Attract High Net Worth Clients
Wednesday, July 29
There Are Carrots. And, Then There Are Carats! As a luxury real estate marketing professional, it is essential to study what high net worth individuals look for from luxury goods and service providers. You can gain keen insights into providing superlative service and demonstrating superior market...