Go For The Gold Part 1: There Is A Gold Rush Out There
Tuesday, October 06
While most luxury real estate marketing professionals are still reeling from the downturn in the market and working harder than ever just to keep up, some are seeing the enormous opportunity that the new era of the internet has to offer and they are starting to reach for the gold ring. Yes, the...
Generating New Leads With the Right Message
Wednesday, September 30
This Saturday at the Farmer’s Market, I noticed an ad on the back cover of Edible Santa Barbara, which was that of a burger that suits our exacting standards of what a burger should be. Here is the description that made me call the winery and ask for the photo, so that we can share it with our ...
The Significant Advantage of being the “Top-of-Mind Brandâ€
Tuesday, September 29
Photo by Francesco Sgroi Which luxury real estate marketing professional would be the first to come to mind, for the majority of consumers, in your marketplace? The “top-of-mind” brand in any category of product or service enjoys a significant competitive advantage: the lion’s share of the b...
The Art of Creating A Brand
Friday, September 25
Lake Itasca, Minnesota , the source of the Mississippi In luxury real estate marketing, creating a brand is an exercise of finding your essence as an individual or a company. It must authentically reflect your core values and what you are passionate about. Ultimately, your brand must express, exp...
Luxury Real Estate Marketing: Virtual Virtuosos- Part 2
Wednesday, September 23
Michael Marquette & Simon Turner--Marquette Turner Luxury Homes In Part 1 of Virtual Virtuosos we featured Jim Walberg’s virtual company, Caribbean Islands Realty. Clear across the globe another virtual company is breaking new ground and changing the face of luxury real estate marketing as w...
Luxury Real Estate Marketing: The Virtual Virtuosos, Part 1
Tuesday, September 22
Jim Walberg (Carribean Islands Realty) Ron Seigel (Napa Consultants) Simon Turner (Marquette Turner) Alexandra Seigel (Napa Consultants) Michael Marquette (Marquette Turner) Chris Watson (Marquette Turner) “The Future is here. It’s just not widely distributed, yet” --William Gibson, Science ...