Luxury Real Estate Marketing : The Element of Surprise
Monday, September 21
Ritz Carlton Hotel (residences) in Vail, CO with Autum Colors On the Mountain In luxury real estate marketing we refer to quality cues, those small things that communicate volumes about exemplary service. Surprises, those unexpected gestures of warmth and hospitality can easily win over clients ...
There is No Place Like Home
Friday, September 18
After attending and speaking at two international real estate conferences in Colorado, we arrived home, late in the evening, at our tiny local airport in Santa Barbara, California. The moment we disembarked on the tarmac (too small for jet bridges), the sweet ocean air filled our lungs. We wer...
Speak to Me in My Language, Part 1
Friday, September 11
One of the most important aspects of personal and company branding for luxury real estate marketing professionals is messaging. That is, how you tell the story of your brand of doing business. The key is to be authentic, be genuine and speak to your target market in their language. The clearer ...
Spinning A Good Yarn
Thursday, September 10
As a luxury real estate marketing professional, one of the most important, yet overlooked ingredients in building a successful practice is being congruent in your actions, your business systems your marketing message, in your website design (and content) and in your collateral material. Your en...
Market Leadership: Winning the Burger War
Wednesday, September 02
This is Part 2 of our blog series on Citizen Journalism. Part 1 was about a dishwashing liquid called Bright Green, a great Safeway product with a serious container design flaw. We contacted Safeway and sent them a copy of our blog post. But, we did not get a response. Today, I called again and ...
The Importance of Brand Consistency
Tuesday, September 01
As a luxury real estate marketing professional your brand is the lifeline of your business; it is the land on which you build your house, and it is the look of your house. Your brand is also the foundation, the well spring of your marketing plan. It stays constant throughout your plan. Consiste...