Luxury Real Estate Luxury Marketing: Redefining the World of Luxury
Tuesday, November 17
Denali mountain aka Mt.McKinley national park service photo As a luxury real estate marketing professional it is very important to tune into the new psycho graphic trends and changes that luxury consumers are exhibiting during current market conditions. Understanding the mindset of all-cash buye...
Luxury Real Estate Branding: Empower Your Silent Salesperson
Friday, November 13
photo by Shawn Lipowski Venus de Milo in the Louvre,aka Aphrodite de Milo Considered One of the Finest Examples of Classic Greek Sculpture How important is aesthetics in presenting your luxury real estate marketing services? The answer is: very important. In fact, aesthetics represents an en...
Luxury Real Estate Branding: Leaving the Plastic Flamingo Flock Behind!
Wednesday, November 11
Imagination and creativity is one of the cornerstones of a successful luxury real estate marketing practice. Imitation and luxury really do not belong together. Too often we see luxury real estate professionals copying the branding or marketing strategies of their closest competitors and forgoin...
Authenticity vs. Masquerade in Luxury Real Estate Personal Branding
Tuesday, November 10
Authenticity is perhaps the most important concept in personal branding for luxury real estate marketing professionals. Without authenticity, you live in a masquerade. What is at stake if you forego authenticity? Quite simply, it is your own happiness. Recently, Andre Agassi published an autobio...
Attract More High Net Worth Clients with Abbondanza! -the Abundant State of Mind
Friday, November 06
The most successful luxury real estate marketing professionals have understood and acquired a mindset that matches the general state of mind of their typical clients. As a result, they attract more high net worth clients than their competitors do. That way of thinking can be summed up in a singl...
The Secret Advantage of Being The Popular Choice
Wednesday, November 04
The advantage to being top of mind, as a luxury real estate marketing professional, in your marketplace is getting the lion’s share of the business. There is also a secret advantage of being the popular choice. Although, Cherry Garcia ice cream, from Be...