Luxury Real Estate Web Design: Off with Your Head!
Friday, January 15
How would you feel if you went shopping on Rodeo Drive, Madison Avenue or in any other upscale shopping area, and the owner of the store you approached was sitting in the window, waving at you and begging you to come into the store to shop? Does the song title, “Walk on By” seem appropriate as a...
Expand Your Sphere of Influence, Exponentially, by Blogging
Monday, January 11
As a luxury real estate marketing professional, one of the best ways to meet new people, develop more referral sources and expand your sphere of influence is to blog about exciting local happening.s Think of yourself as a syndicated columnist, a journalist who covers a particular “beat” and rep...
Luxury Real Estate Marketing: Think Local When You Blog!
Friday, January 08
Fully Cusotmizable Vinyl Car Skins--No Paint! Lessons from Local Motors—Part 3—Think Local! Luxury real estate marketing professionals often ask us what they should blog about. And, we answer: Think Local! Look for stories of local heroes and find an angle that no one else is covering. For ...
Luxury Real Estate Marketing: Pre-empt Your Competition
Thursday, January 07
Lessons from Local Motors-- Part 2—Pre-empt Your Competition In Part 1 of this story we focused on how Local Motors “crowd-sourced” the design of a vehicle for an underserved market niche. Their first car, the Rally Fighter, is an off-road vehicle (desert terrain) that can double as a family ca...
Luxury Real Estate Marketing: Find an Underserved Market Space
Tuesday, January 05
Rally Fighter at Low Ride & High Ride Height Lessons from Local Motors- Part 1—Find an Underserved Market Space We are often asked by luxury real estate marketing professionals, “What does it take to become the break-away brand in my marketplace?” Our answer is: Find an uncontested, under...
The Ultimate Luxury for 2010: Forever Young
Wednesday, December 30
Sunrise in our backyard in Carpinteria, California 2009 has stood out as a year when the meaning of “luxury” itself has been dramatically re-examined, re-evaluated and re-defined throughout the world by high net worth consumers and also by the purveyors of luxury goods and services. To be succe...