Luxury Real Estate Web Design: Turning Up Your Nose to the Templated Website
Tuesday, March 02
Luxury real estate marketing professionals, it is time to turn up your nose to the template website and invest in a luxury website makeover! If market leadership is your quest, owning a template website is tantamount to cutting off your nose to spite your face! When we lived in Los Angeles, t...
Mesmerized by Social Networking? Just Pick Up the Phone!
Tuesday, March 02
Recently, we had the pleasure of being introduced to very successful mortgage planning specialist by a mutual friend. We were introduced by email. But, we immediately scheduled a phone call to get to know each other. Too many luxury real estate marketing professionals have become mesmerized b...
You need Eye Candy to Catch Leads
Thursday, February 25
Photos courtesy of www.zchocolat.com If you practice luxury real estate marketing in a vacation destination marketplace you know that high net worth travelers can become buyers overnight. Get the idea that a couple arrives in your town from a neighboring state that is ready, willing and able to ...
The Reputation of Your Personal Brand: It is all about Trust!
Wednesday, February 24
As a luxury real estate marketing professional your reputation is at the core of your personal brand equity—the value of your brand. Your reputation, your trust factor can be the deciding factor in selecting you to list a luxury property over your competition or be selected as a buyer’s represen...
Achieve Market Leadership in the Blink of an Eye!
Tuesday, February 23
In the arena of luxury real estate marketing, the entire competitive landscape needs to be redefined. A completely new paradigm needs to be considered that determines who the big winners in the industry will be in 2010 and beyond. Whoever wins the COMPETITION FOR ATTENTION (who stands out the m...
Luxury Real Estate Branding: Is Your Message on Target?
Thursday, February 18
Expression of Joy? Luxury real estate marketing professionals take heed! A very valuable lesson in messaging, can be learned from the massive new ad campaign of luxury brand, BMW. Messaging is the words you select to communicate the essence of your brand to your target market. A brand’s mess...