Luxury Real Estate Branding: Discover the Power of Your Personal Brand
Wednesday, January 27
The Oprah Effect-Part 1 Recently CNBC aired a show called the Oprah Effect. This 42 minute show illustrates the power of Oprah’s personal brand. If you go to Hulu.com you can watch the entire show on your IPhone, on your deskto...
Luxury Real Estate Branding: Discover What Makes You Special?
Tuesday, January 26
Dragon Fruit Quite often, we get calls from luxury real estate marketing professionals asking us for an image makeover in the form of a logo, or a new website that will assure their success in the new age of social media marketing. They think that is the definition of branding. The new opportun...
Luxury Real Estate Marketing: Lessons from Lamborghini
Monday, January 25
Luxury real estate marketing professionals can learn an outstanding lesson from Automobilli Lamborghini and the Auto Gallery of North Los Angeles. The founders of Auto Gallery, Harry Gray and Tony Schwartz have experimented with a novel way to market these fine cars by opening a showroom adjace...
Luxury Real Estate Web Design: De-clutter Your Home Page!
Friday, January 22
As luxury real estate marketing professionals you understand the importance of staging a home to increase its appeal. One of the first rules of staging is to get rid of the clutter. It is also important to realize that the same principle applies to your own website, especially your home page. ...
Luxury Real Estate Branding: A Headshot Is Not A Brand!
Wednesday, January 20
YUM-O, DELISH, NUTRISH! Many luxury real estate marketing professionals confuse their headshot as being their brand. The majority of real estate print ads are simply a collection of "heads and houses". As a result, what you get is a sea of sameness. When your competitors all use their headshots...
Delighting Web Visitors with Easy Search
Tuesday, January 19
For luxury real estate marketing professionals it is now essential to have a website that enables visitors to find what they are looking for IMMEDIATELY! Here is a case study VIDEO about our clients, Crown & Crowns in Downtown San Diego, who are known as the Downtown Crowns. Downtown San Dieg...