Luxury Real Estate Branding: Your Unobvious Promise of Value
Tuesday, February 09
As a luxury real estate marketing professional, are you having an identity crisis? Are you struggling to articulate your own unique promise of value? If so you are not alone. The internet has shaken the very foundation of other service industries, such as travel agencies and stock brokerage fi...
Luxury Real Estate Blogging: Do You Feel Like a Fish Out of Water?
Thursday, February 04
As a luxury real estate marketing blogger do you feel like a fish out of water? The source of the “disconnect” that you are experiencing could very well be your lack of passion about that which you are writing. If so, you are OFF your personal brand signal. Unless you discover both your passion...
Luxury Real Estate Branding: Canned Content = Canned Brands
Wednesday, February 03
Are people following your luxury real estate marketing blog? Are they watching your videos? If you do it right, you can build an entire personal brand and a large audience around your blog and videos. However, if your content is canned, meaning unoriginal or generic, you will not stand out as ...
Personal Branding: Make More Money Faster by Showing Your True Colors
Tuesday, February 02
Rainbow Chard at Santa Barbara's Farmers Market Personal branding for luxury real estate marketing professionals is all about consistently showing your true colors to your ideal target market. By clearly articulating your true colors, that is, who you are and what you stand for, through your bra...
Luxury Real Estate Marketing: Win Listings in Just Two Minutes
Friday, January 29
iPad - Courtesy of Apple As a luxury real estate marketing professional, can you make a convincing case, to prospective home sellers, to hire you in the first few minutes of your listing presentation? If you can, you stand to win more listings, run circles around your competition and become the ...
Luxury Real Estate Branding: What Does Your Brand Stand For?
Thursday, January 28
Anna Karenina 1878 The Oprah Effect—Part 2 As a luxury real estate marketing professional, what does your personal or company brand stand for? Can you say it in a few words? Better yet, can you say what your brand stands for in just one word? In a few ...