The Ultimate Luxury for 2010: Forever Young
Wednesday, December 30
Sunrise in our backyard in Carpinteria, California 2009 has stood out as a year when the meaning of “luxury” itself has been dramatically re-examined, re-evaluated and re-defined throughout the world by high net worth consumers and also by the purveyors of luxury goods and services. To be succe...
Luxury Real Estate Marketing: Is Luxury Out of Style
Wednesday, December 30
1957 Mercedes Cabriolet Luxury real estate marketing professionals need to stay abreast of current etiquette when conversing with high net worth clients. Economic conditions tend to affect the degree of conspicuous or inconspicuous consumption. But, is flaunting one's wealth ever in style? Given...
Celebrating the Holidays with Localism, Part II
Tuesday, December 22
One of the most wonderful promises of the blog, as a communication tool, is that it empowers you to report on local events, customs and perspectives and share them with the world. Localism, a term that is often used to describe this capability, is a powe...
Celebrating the Holidays in Santa Barbara: Part I
Monday, December 21
This is part one of our local coverage of holiday spirit, here in Santa Barbara, California. We were inspired by holiday blog posts we have read from all over the world from bloggers who shared local color, like the first snow of season. It truly helps to make the spirit bright! One of the luxu...
Luxury Real Estate Marketing: The Luxury of Lemon Grass
Friday, December 18
Lemon grass by Velela Luxury real estate marketing has become an international game. Understanding what is considered to be a luxury in multiple cultures is now a requisite education for luxury real estate marketing professionals. For example, what is considered to be luxury in Singapore, the f...
Luxury Real Estate Marketing: Thank You for NOT Calling Back
Wednesday, December 16
Zoe Darla Seigel, Abyssinian Princess Alexandra here… your reporter at large, covering great customer service or the lack thereof. There is definitely an important lesson in this for your luxury real estate marketing practice. Recently, I was in the process of ordering flea meds for our cats on...