Connecting Through
Tuesday, November 03
As a luxury real estate professional, it is important that your brand resonates emotionally with your target market. If you strike an emotional chord with potential clients and referral sources they will remember you much better especially if you t...
Luxury Real Estate Marketing: Finding Leads in Closets
Friday, October 30
How is your return on investment based on the time you have spent with online social networking from a business perspective? Here is a very specific and focused application of online networking that cuts through the confusion and can yield outstanding measurable results. In luxury real estate ma...
Luxury Real Estate Marketing: Syndicate YOU! Part 2
Wednesday, October 28
Photo by byj In Part 1 of this blog series we covered the wonderful opportunity to not only syndicate your listings as a means of generating leads for your luxury real estate marketing practice, but also syndicating YOU by leveraging the power of the new media tools. By creating a name for yours...
Luxury Real Estate Marketing: Syndicate YOU!—Part 1
Tuesday, October 27
Become a One-Woman or One Man Brand There is no getting around it! To gain the competitive advantage in your marketplace, as a luxury real estate marketing professional, you need to embrace the evolving media of the internet. To accomplish this you need to delve fully into and understand the co...
The Antidote to The Social Media Dilemma
Friday, October 23
Photo courtesy of Swanepoel Social Media Report 2010 The Titanic shift from traditional media to social media has confounded businesses of every type. Luxury real estate marketing professionals are no exception. With the Do Not Call laws, telemarketing is no longer an option. People are tossing d...
The New Imperative of Personal Branding in Social Networking
Wednesday, October 21
English Astronaut Piers Sellers, Photo by NASA Astronaut, Michael Edward Fossum The key to building a high-volume luxury real estate marketing practice is developing an abundance of high-trust relationships. The more you make the more you earn. Personal branding accelerates the process of build...