Luxury Real Estate Marketing: The Black Sheep Factor of Excellence
Friday, August 28
Dedication to excellence has almost become cliché. Many companies and professionals tout these words, but few set standards of excellence that far exceed the expectation of their target market. Luxury real estate marketing professionals can gain currency with their clients by becoming familiar ...
Luxury Real Estate Marketing Tip: Stand Out With Citizen Journalism
Wednesday, August 26
Today, if you want to be on the leading edge, luxury real estate marketing professionals need to morph into citizen journalists via blogging, video blogging, podcasting, and article distribution. Why? You need to reach people where they now hang out—on the internet and in social networks.If custo...
Luxury Real Estate MarketingTip: Dominate Your Brand Category
Tuesday, August 25
To better understand branding in the realm of luxury real estate marketing, it is important to understand brand categories. If market leadership is your quest, as a luxury real estate marketing professional, the key is to select a brand category or sub-category in your marketplace that you can do...
Is Your Web Presence Distinctive?
Friday, August 21
We often talk about the imperative of personal branding, in the highly competitive world of luxury real estate marketing. Now, with social media leveling the playing field your website is accessible more than ever before, and the need to stand out is mission critical. Having the best “packaging” ...
Luxury Real Estate Web Design: Accentuate the Lifestyle in Your Marketplace
Tuesday, August 18
WALKING IN THE WOODS ON A FALL AFTERNOON As a luxury real estate marketing professional it is important to accentuate the lifestyle of your marketplace in your marketing materials. Think about the forms of recreation in your area and what people wear when they engage in these activities. This can...
7 Reasons to Promote Luxury Real Estate Marketing Professionals
Thursday, August 13
ROCK SUGAR As a luxury real estate marketing professional, what would it mean to your bottom line if more of your friends and clients went out of their way to refer business to you? Just about everyone in business knows that word-of-mouth advertising is the sweet spot of marketing. But, few know ...