Breaking New Ground: Don't Be A Copy Cat
Tuesday, October 20
Blue Frog by Michael Galber The best way to take advantage of the new opportunities in social media, as a luxury real estate marketing professional, is to identify an uncontested market niche where you can run circles around your competition and even make...
Leveraging Public Relations
Friday, October 16
Photo by Valerio Capello As a luxury real estate marketing professional, how can you achieve top of mind status in your marketplace, overnight? One word: Publicity! The right publicity can help you stand out from the crowd. Here is an example of how one Italian restaurant leveraged public relat...
Tooting Your Own Horn
Wednesday, October 14
Attention, luxury real estate marketing professionals, who seek market leadership: It is time to toot your own horn and get your story out to the media! There has never been more opportunity, in the history of mass media, than right now, to become well known and well thought of in your marketpl...
Become A Celebrity Agent
Tuesday, October 13
Courtesy of Daniel Boulud Luxury real estate marketing professionals who seek market leadership should take a lesson from famous chefs and become a celebrity agent in their marketplace. Here is an example of a French celebrity chef who has created a wonderful buzz-worthy story with his masterfu...
Go for the Gold Part 3: How to Discover Your Unique Golden Voice
Friday, October 09
World's Largest Gold Bar,250KG Toi Museum, Japan Photo The gold rush is on for luxury real estate marketing professionals. Be sure to read Part 1 of this series called, Go for the Gold! It is about leveraging the new media tools to tap uncontested market niches. And, also check out Part 2 where ...
Go for the Gold! Part 2: Becoming Follow Worthy
Wednesday, October 07
Photo of Gold Crystal Luxury real estate agents have been hearing, for a couple years, that they need to blog. They have been promised that Google will magically send traffic to their sites if they just spew “content”. Never mind that the content that they are writing about or the stories they ...