Luxury Real Estate Branding: Branding is Like the Wizard of Oz
Tuesday, December 01
. The most common misconception that luxury real estate marketing professionals have about personal and company branding is that it is as simple as creating a new look. Given that the average age of most real estate websites is five years old (35 years old in internet years) , a new look can...
Happy Thanksgiving
Wednesday, November 25
The First Thanksgiving. Painting by Jean Gerome Ferris Once again we are at that time of the year that we take a break and celebrate the Thanksgiving holiday. It is one of our favorite holidays because we pause to notice everything we are thankful for, ...
Reputation Outperforms Google Ranking
Tuesday, November 24
As a luxury real estate marketing professional it is even more important to be the Google of your marketplace (the first to come to mind) than it is to rank #1 on a Google search results page. The world famous restaurant, Lawry’s –The Prime Rib, in Beverly Hills, California, over 70 years old, ...
Creating Customer Loyalty Offline
Monday, November 23
We are often asked by luxury real estate marketing professionals for some low cost, off-line vs. online, marketing strategies that produce high impact marketing results, especially client loyalty. We like to encourage our readers and our clients to think about what makes them loyal customers and...
Jumping Off the Internet and Jumping On Your High Horse
Friday, November 20
Grace Sabeh, Executive Homes Realty, in jump competition The mantra these days for luxury real estate marketing and real estate marketing in general is: focus your marketing on the internet. However, luxury real estate marketing professional should think about other venues of marketing. Your t...
Luxury Real Estate Marketing: Is It Worth It?
Wednesday, November 18
Photo by Jorge Barros In staying up to date with the new theories of luxury marketing in the global economic downturn, it seems to us that there is a denial, among the purveyors of luxury goods and services, about how consumers are now viewing luxury. The same holds true, in many cases, with se...