Dominate The Uncontested Market Space
Tuesday, December 15
Recently, we responded to an S.O.S from a successful luxury real estate marketing professional who put out this distress signal: I have been blogging consistently. Why is no one commenting or following me? Is there anyone out there? For those of you who are experiencing the same frustration, ...
Luxury Real Estate Marketing: Refining the Definition of Luxury
Friday, December 11
Mammoth IvoryCarved by Japanese Master Carver, source IvoryandArt As a Luxury real estate marketing professional it is important to become aware of the current shifting values in the realm of luxury goods and services. We are always on the lookout for re...
The 2010 Imperative: Differentiate with Personal/Company Branding!
Wednesday, December 09
In 2010 you have a choice as a luxury real estate marketing professional: Stand Out or Bow Out! Consumers now have a plethora of choices and a scarcity of time. Your competition is just one click away. It is now an imperative to DIFFERENTIATE YOURSELF...
Luxury Real Estate Marketing: The Contrarian Approach
Tuesday, December 08
Our digital world has brought about some wonderful efficiency in communication and has reduced costs. But, it has also made it easier to lose the personal touch which has now become a luxury. This opens up a tremendous opportunity for luxury real estat...
Luxury Real Estate Marketing: In Praise of Snail Mail!
Friday, December 04
Photo by Jurgen Schoner "Luxury is making an impression, without making a scene"-Yaffa Assouline. A handwritten note to a prospective client expresses you care in a nanosecond. One of our clients welcomes his out of town buyers with a handwritten note placed in their hotel room along with a sma...
Luxury Real Estate Marketing: Is Print Media Dead?
Wednesday, December 02
Luxury real estate marketing professionals are often told that “print media” is dead. Shrinking revenue numbers of traditional media is presented as proof. Besides, Google discontinued its print ads in February of 2009. But, according to the Luxury Ins...