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Introducing LUXETERA, ETC.-- The Language of Luxury

Wednesday, February 17

   LOL is both a professional networking community and a learning community. It is a place where you can gain access to the wealth of the world by acquiring social currency. That is, by becoming fluent in the Language of Luxury. Our purpose is to help you attract and better serve more high net...


Language of Luxury Special Video Edition

Tuesday, February 16

This is a special video edition of the Language of Luxury Blog.  Here we feature members of our LOL Team of Niche Experts & Discussion Leaders and also present popular luxury real estate marketing video tips. Thanks for Watching! GET FLUENT. GET AFFL...


2010: The Year of Unleashing the Tiger Within You

Monday, February 15

2010 is the year of the tiger. According to the Chinese horoscope, drama, intensity, far reaching changes, and massive technological advances are in store for all of us. Seizing opportunities and maximizing your personal, individual talents is advised. We believe that 2010 heralds an era when pe...


Happy Valentine's Day

Friday, February 12

One of the true joys of working as a husband and wife team is that you get to spend more time with your true Valentine. Now, we realize that this is not for everyone and many couples are much better off pursuing separate careers or just being apart more of the time. But, for us, two people who a...


Luxury Real Estate Branding: What Makes You So Different?

Thursday, February 11

Chanterelle Mushrooms As a luxury real estate marketing professional, can you state who you are and how you are distinct from your closest competition is a few quick phrases?  If you cannot do this, how do you expect your referrals sources to be able to tell their friends about you and what makes...


Luxury Real Estate Branding: The Spaghetti Bench Mark

Wednesday, February 10

  A benchmark is something that serves as a standard by which others may be measured or judged.  To be original, as a luxury real estate marketing professional, your personal brand of doing business should set a new standard of excellence in your field. It should raise the bar and become a bench...