Stretching your marketing $$$, Part 1
Wednesday, March 25
This is a series in response to one of the most asked question in real estate at the moment, “How do I stretch my marketing dollars?” Co-market with Others Do what the big brands do. Think outside the proverbial box of advertising in magazines and on online. Do something that involves creatin...
Real Estate Agent Personal Branding Part 10
Friday, March 20
This is part ten of our blog series entitled: Real Estate Agent Personal Branding: Learning form American Idol. It is a fun and easy way to learn the principles of personal branding. You do not have to be an Idol fan to enjoy! Liken Your Personal Brand to What is Already Known When you introd...
Luxury Real Estate Marketing Essentials: Minding Your Store
Wednesday, March 18
As a luxury real estate marketing professional, it is important to respond to leads, emails, and phone calls as soon as possible. Here is an example of what can happen, when no one responds. Cosmetics and beauty products are one of the largest profit centers in a department store. That is why th...
Continuing you Luxury Real Estate Education
Tuesday, March 17
We often get asked how to break into the Luxury Market, and the Institute of Luxury Home Marketing is an excellent resource for learning and understanding the fine points of the market. Given the exponential growth of information in the real estate market, it is great to have the Institute as a ...
Wear Blue for St. Patrick’s Day
Monday, March 16
The Chicago River turned green for St. Patrick's Day If you want to be historically correct, you should Know that Blue is the color to wear on March 17th. The Irish Presidential standard is dark blue and gold. Dark blue and gold are considered the original colors of Ireland. St. Patrick used to i...
Time: The Ultimate Luxury
Friday, March 13
When you own your own business as in a real estate practice, it is so easy to work long hours and become entrenched in finding more ways to put in long hours. It is important to replenish your personal reserves, take time out to be with friends, enjoy life and the surroundings in which we live. ...