Luxury Brand Strategy: Is Privacy the New Luxury Expenditure?
Friday, July 26
This question was posed at the e-luxe conference in Paris. What many of us don’t realize is that every time we interact in a digital environment such as: TV, mobile phone, the World Wide Web, and social media, we create a di...
The Luxury of Freedom: New Rage or Outrage?
Tuesday, July 23
We had been noticing this “ecoATM” machine at the Thousand Oaks Mall for many months. We still had an old phone from the days of yore (prior to the arrival of the smartphones) and liked the idea of recycling it. So, yesterda...
Luxury Brand Strategy: No More Naked Popcorn
Monday, July 22
“Small Indulgences” is an important product and service area of luxury brand strategy and marketing. It does not mean that the item has to cost a lot. The cosmetic industry thrives on this principle of small indulgences. St...
Luxury Real Estate Marketing: Impeccability--Are You Up to the Challenge?
Friday, July 19
A touchstone is a benchmark or a mental yardstick that one uses to see if things or experiences measure up to this standard. Dining at Les Crayères, in the Champagne region of France is one of our touchstones for excellence in fine dining in a majest...
Luxury Marketing Tip: NO MONEY, NO HONEY! What if We Had Baidu?
Tuesday, July 16
Photo by flylosky When we attended the Club eLuxe International Summit in Paris, we learned about the Baidu business model. Baidu,Inc (pronounced By- doo in English) is the Chinese equivalent of Google whose user interface i...
Luxury Real Estate Marketing: Is There a Niche for YOU?
Monday, July 15
Whenever we write or talk about finding an uncontested luxury real estate marketing niche in which to excel and dominate, the response often is, “this is so hard to do, or all niches have already been taken”. Here is an example of something we disco...