Luxury Real Estate Marketing Tip: Let Them Eat Cake, And…

We are often asked for creative luxury real estate marketing tips. One of the ways to get new listings or buyers is to create an event. Among the many emails we received this morning was this one from Williams-Sonoma. Here is an excerpt:

Happy Birthday, Julia

Join us in celebrating Julia Child’s 101st birthday, August 15th, with all-day tastings of Beef Bourguignone and birthday cake! The legendary chef was a frequent visitor of Williams Sonoma store and a good friend to our founder, Chuck Williams.

Julia Child is an iconic figure in the culinary and foodie world. Many credit her for bringing French cuisine to America.

“Her first cooking show on television in 1963, was called, The French Chef on WGBH. The show ran nationally for ten years and won Peabody and Emmy Awards, including the first Emmy award for an educational program. It was also the first show captioned for the deaf.” Wikipedia

Here is great example of a fine luxury real estate marketing event that generates great results for one of our clients. One of our wine country clients has a regular wine and food event in their office. Local chefs and wineries are invited to create a hors d’oeuvres party, and pair wines with those morsels. Even if your marketplace is not in the wine country, this type of event can produce great results providing your clientele enjoys wine and fine cooking.

What will you do for your next event?

Written by Ron & Alexandra Seigel-

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