Luxury Real Estate Marketing:Hope Marketing or Face-to-Face Marketing?
Tuesday, July 22
Luxury brands with significant budgets are constantly keeping track of their various marketing campaigns and assessing which ones bring the best ROI, (Return on Investment of time and money.) As a luxury real estate marketing professional, there are lessons to learn from these savvy brand ma...
Real Estate Branding: Premium Is The Added Value That Defines Luxury
Tuesday, July 15
Borderfree is another nomination for the LOL Luxury Brand of the Year because it helps us to define the essence of a luxury in a unique way. Borderfree helps USA retailers potentially reach 2 billion foreign consumers by managing retail logistics including customs, shipping and returns hass...
Going the "Good to Great" Route?:Follow the Wisdom of the Hedgehog!
Wednesday, June 25
If you have the inner drive to go from “good to great” in your luxury real estate or real estate career, one of the concepts to take to heart in Jim Collins’ best selling book, Good to Great, is the hedgehog concept. The hedgehog strategy is a focused strategy. Hedgehogs are by nature ...
The Triumph of Substance Over Hype: What Color is Your Bus? #2
Thursday, June 19
Making the shift to the “good to great” mindset requires dedication and a mindset of constant improvement. There are many good real estate agents in this industry, and very few great real estate companies, teams, or individuals. In the book, Good to Great, Jim Collins emphasizes get...
Luxury Real Estate Marketing Tip: The Triumph of Substance Over Hype!
Tuesday, June 17
In watching the NBA finals, and the widely unexpected results of the San Antonio Spurs beating the Heat, we were amused how the sportscasters are now embracing the concept that the coach of the Spurs, Greg Popovitch, had instilled in his team. Keep passing the ball and look for the “g...
Every Property Should be Luxuriously Marketed Regardless of its Price!
Wednesday, June 11
We have often pondered why every property is not being marketed luxuriously. After all, everyone in real estate talks about the fact that purchasing a home is one of the most expensive assets that someone will buy. And yet, we are befuddled when we see flyers printed on substandard pap...