Luxury Real Estate Marketing Tip: The Triumph of Substance Over Hype!

In watching the NBA finals, and the widely unexpected results of the San Antonio Spurs beating the Heat, we were amused how the sportscasters are now embracing the concept that the coach of the Spurs, Greg Popovitch, had instilled in his team. Keep passing the ball and look for the “great” shot instead of the “good” one. The result of his “good to great” strategy has ushered a new era in the sport of basketball, “the triumph of substance over hype!”

The Heat had their big three superstars, all great players in their own right. In our opinion, they expected their success, and progress stopped on their team causing their resounding defeat. Once again, David had defeated Goliath!

Good to Great is the title of a management book written by Jim Collins, one of our favorite authors. The first sentence of the book is: “Good is the enemy of great.” He goes on to explain that it is easy to settle for good.

This is not a new concept. Aristotle said: “We are what we repeatedly do. Excellence, therefore, is not an act but a habit.” Thomas J Watson of IBM expressed it this way: “Whenever, an individual or a business decides that success has been attained, progress stops.”

In part 2, we will be discussing the anatomy of a good to great mindset, and how it contributes to the triumph of substance over hype. We will explore the conditions necessary to achieve these types of results, and our passionate stance on the subject. In our luxury real estate branding strategy and marketing practice, we only work with those professionals who want to make the leap from good to great. They are not satisfied doing things that are “good enough”. They are looking to practice excellence as a habit, and then keep improving on that.

Written by Ron & Alexandra Seigel-

ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.

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