How and Where to Use Your Headshot Effectively: The Pajama Syndrome

Over the past few years, we have noticed that many agents are not adding their headshot to their business cards. It seems to be a growing trend and a differentiator for many real estate professionals both in luxury and the median market.

From an aesthetic point of view having a photo on one’s card limits the design of a card. The quality of paper has to be of a certain weight, be glossy and have a UV coating, so that the card and the photo looks good. Personally, we are not fond of pictures on a business card, and there are exceptions.

When it comes to the website, the headshot should be on the “about” page, and the same goes for an introductory video, if you choose to have one. If you write a blog, this also is an excellent place for your headshot. But your blog had better have original content unique to your point of view, and not be full of canned content.

Having your photo on every page of the website is similar to the salesperson in a store, who follows you when you are just browsing. It makes one uncomfortable, which is exactly what one client told his favorite agent. “I often search for properties on your site in my pajamas late at night, and I don’t want to see your face on every page, it is embarrassing.”

The website is a self service venue, and a video introduction on the home page, that starts automatically playing is unnerving, and just knowing that it will show up each time someone wants to search, your potential leads will not return. Your competition’s site is a click away.

Written by Ron & Alexandra Seigel-

ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.

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