Luxury Real Estate Marketing Tip: Is Your Voice Mail Fresh Or Stale?
Tuesday, February 24
Some of the best luxury real estate marketing ideas can be the simplest ones. We recently had the pleasure of speaking with a member of the Language of Luxury community, Sally Uhlmann of Platinum Properties, who shared a simple, yet brilliant, zero-cost marketing tip that has helped to ma...
Staying On The Leading Edge of Luxury
Friday, February 20
Apple store on 5th Avenue in New York. Photo by© PhakimataIt is tempting to dilute your position as a leader in luxury real estate marketing by taking on whatever properties come your way in various price ranges. The temptation comes either from greed, fearing that you will miss out on other ...
Expressing Your Brand: Finding Your Perfect Pitch
Wednesday, February 18
In the art world there are forgeries that only trained experts can discern. But, when it comes to authenticity in your personal luxury real estate brand most people can spot a fake from a mile away. Authenticity is the key to longevity in your business. If you are a lover of pop mus...
Setting The Angel Free: Finding Authenticity In The Branding Journey
Tuesday, February 10
One of the challenges of branding a luxury real estate professional or company is whittling away at their currently projected image or the hype that is erroneously attributed to their success. Many individuals and companies are blocked from their genuine selves, what they stand for, and t...
Beyonce’s Personal Brand Extension: Will You Bite?
Friday, February 06
Many celebrities have launched and endorsed their own businesses to leverage and extend their personal brands. Beyonce just launched a home delivery Vegan food service based on her 22 Days Vegan Challenge. Will you bite? In our previous post we discussed the importance of researching a...
Is Your Web Site Mobile Friendly?
Friday, January 30
According to NAR statistics 58% of real estate searches are now conducted on mobile devices and 74% of agent websites are not mobile-friendly. Is your website mobile-friendly?The screen sizes for desktops, laptops, tablets and smartphones all have different dimension...