Luxury Real Estate Marketing: Food for Thought: Is Free Really Free?
Friday, February 17
A few years ago we discovered a company that gathers information about wealthy people and sells it to product and service providers and also charities who target high net worth individuals. Our interest was to see if there was a beneficial application for luxury real estate marketing profes...
50 Top Luxury Real Estate Markets in the USA: Coeur d'Alene, Idaho
Tuesday, February 07
Pristine and serene are words that best describe one of the most beautiful lakes in America. Yet, Lake Coeur d’Alene in Idaho is just one of 13 magnificent lakes in a mountainous region that includes the towns of Coeur d’Alene, Sandpoint and Hayden Lake. With 5 ski resorts w...
Luxury Real Estate Website Design: 7 Components of an “Authoritative” Website
Monday, February 06
So much attention has been paid to get website visitors to find you, but what is going to keep them on your site and keep them coming back so you can capture their leads? In marketing luxury real estate online your website s...
Luxury Real Estate Web Design: Information Overload?
Friday, February 03
You may have heard the phrase, “sticky website” bandied about. It has to do with the time a website visitor says on your website during a given visit. The stickier the site the more time they spend there and the more chance...
Luxury Real Estate Marketing: Say “Audi-os” to Vampires
Tuesday, January 31
Photo by Garytnt One of the best venues to understand the marketing arena is by watching the Superbowl. The Superbowl reaches over 90 million viewers, and the advertisers’ intent is to generate “buzz”, and to firmly establish their position in the ...
Is Your Slogan On Point?
Monday, January 30
As a luxury real estate marketing professional you can distinguish yourself from the competition with a great slogan. The slogan is effective when you can distill in a few words the essence of your brand. How are you distinct from your competition? In the highly competitive world of auto ...