Personal & Company Branding: Commanding the Lion's Share
Tuesday, December 13
Brand strategy is a concept that is often misunderstood in the realm of marketing luxury real estate. The reason it is not crystal clear to many agents and brokers is because it only applies to the subject of gaining or susta...
Personal & Company Branding: Commanding the Lion's Share
Tuesday, December 13
Brand strategy is a concept that is often misunderstood in the realm of marketing luxury real estate. The reason it is not crystal clear to many agents and brokers is because it only applies to the subject of gaining or susta...
Luxury Real Estate Marketing: Truth is in the Details
Wednesday, December 07
In luxury real estate marketing, the first impression of your collateral materials, your web site and your messaging should exude luxury. However, it is the attention to details that solidify the impression and make it eminently clear that you speak the language of luxury fluently. Truth is...
Luxury Real Estate Brand Strategy: The Unabashed Pursuit of Market Leadership
Tuesday, December 06
Singapore Airport Courtesy of Salvador Manaois Iii If you have that entrepreneurial “gene” that compels you to be the best in class as a luxury real estate marketing professional then you can understand our slogan, “the unab...
Luxury Real Estate Marketing: You Can Have Your Cake and Eat it Too!
Monday, December 05
Outstanding packaging is an important way to express your superior level of attention to detail. For many high net worth individuals this a an indication of the level of quality service they can expect when they do business with you as a luxury rea...
Personal & Company Branding: Co-Branding, Italian Style with Sparkle
Wednesday, November 30
Co-branding is a marketing arrangement between one or more brands. The idea is to act in cooperation in a way that combines the strength of the brands. It is also a way to differentiate products and services in a highly compet...