50 Top Luxury Real Estate Markets in the USA: Park City/Deer Valley
Monday, November 14
Robert Redford founded the Sundance Film Festival in Park City, Utah in 1979. Since then it has grown to become the largest film festival for independent film makers in the world. Two years later Deer Valley opened. This grand ski resort was destined to became a 2002 Winter Olympics venue ...
Luxury Real Estate Marketing: What is Your Luxury Brand Personality?
Thursday, November 10
As a luxury real estate marketing professional you have to identify the luxury brand personality of your marketplace and make sure it is harmonious with your personality. If it is a match, then it will be a match made in heaven as those with simila...
Luxury Real Estate Marketing: New Trends in the Brand Naming Game
Tuesday, November 08
All Saints Store in Santa Monica In luxury real estate marketing, it is of paramount importance to come up with the right name for your business. One of the traditional rules of branding has been to keep a name short because they are easy to remember, and easy to spell! As the new century ...
Luxury Real Estate Marketing Keys for Personal Branding: Part #5 Refinement
Wednesday, November 02
InPart 3 of this series, we used pottery as a metaphor for the three keys of luxury real estate marketing for personal branding: Define. Align. Refine! We recommend Self-definition (Part1) and Personal Alignment (Part 2) as preparation for defini...
Luxury Real Estate Marketing Brand Keys: Part 4,Your Unique Selling Proposition
Tuesday, November 01
Your Unique Selling Proposition This is Part #4 of our blog series on the Three Luxury Real Estate Marketing Keys for Personal Branding. Define. Align. Refine!In Part 1 we covered self-definition as the starting point for creating a personal brand. In Part 2 we explained the importance of perso...
Luxury Real Estate Marketing: The Inner Game of Market Leadership - Part 3
Monday, October 31
Photo by Alexa Sklar, Dreamstime.com What comes to your mind when you think about team spirit? High morale? Esprit de corps? If you have ever been on a winning team, whether it was in sports, in business or any co-created project you know how it feels to maintain your belief in a goal, in ...