Luxury Real Estate Marketing: Lessons in Design and Branding from Tiffany's
Friday, October 28
We love visiting the Westside of Los Angeles, where we used to live. As part of our design study, we decided to visit the newly refurbished Santa Monica Mall. The mall was transformed from an indoor facility to an outdoor facility which was a ...
Hawaii, Part3, Why Kauai
Thursday, October 20
Kauai - The Garden Island Elvis was married here in Blue Hawaii. Speilberg filmed Jurassic Park here. The magnificent scenery of the Garden Island of Kauai has been the backdrop for countless other famous films including South Pacific, King Kong and even Avatar. We asked the top luxury real ...
Luxury Real Estate Marketing: The Inner Game of Market Leadership - Part 2
Wednesday, October 19
Here is success secret that you can apply not only to marketing luxury real estate, but to all aspects of life, as well. It is an essential pillar of what we call the inner game of market leadership. There are two types of action: effortful action a...
Luxury Real Estate Marketing: The Inner Game of Market Leadership - Part 1
Tuesday, October 18
This is the beginning of a new article series for luxury real estate marketing professionals who have embraced the personal quest of gaining or sustaining market leadership. Here we cover the “inner game” of market leadership. We have all heard or e...
Personal & Company Branding: When You' re Hot, You' re Hot !
Wednesday, October 12
Photo by Wellesenterprises When you're hot you're hot. When you're not, you're not! So is the the world of personal branding as a public figure. But, when you are not hot, how do you make a comeback? Your reputation is at the core of your brand value as a luxury real estate marketing prof...
Personal & Company Branding: A Surefire Way to Challenge the Market Leader
Tuesday, October 11
As a luxury real estate marketing professional, what is a surefire way to to challenge the entrenched, incumbent market leader in your marketplace or niche therein? This is a similar question that countless international tech companies have been asking as they attempt to challenge Apple in...