How to Earn Multiple Commissions from High Net Worth Clients
Tuesday, August 16
In the realm of marketing luxury real estate is it important to understand that the client to whom you sell a primary residence in your local marketplace can also be a buyer of multiple homes in multiple locations as well as o...
Luxury Real Estate Marketing: Customer Service that Sparks Remarks
Friday, August 12
Word-of-mouth is your best form of advertising as a luxury real estate marketing professional. However, if you want people to make positive remarks about you, your service must be remarkable. Promoting the people and the bran...
Luxury Real Estate Marketing: Is it Time to Re-invent Yourself?
Wednesday, August 10
Photo Courtesy of Dimrus1917 Brand distinctiveness, the way you stand out from your competition is equally important in personal branding as it is in company or product branding. When you cannot clearly, sharply and quickly a...
Iconoclasts: A Lesson in Positive Expectations from David Foster, the "Hit Man"
Tuesday, August 09
An iconoclast is a person who challenges conventional wisdom and traditional beliefs, and often shatters the very foundations upon which traditional, institutions rest. Iconoclasts are some the of best examples of personal branding and are worth studying if you are interested in standing out as...
Luxury Real Estate Marketing: Turning Tables on the Market Leader - Part 2
Friday, August 05
We cannot emphasize enough now important it is for luxury real estate marketing professionals, who are incumbent market leaders, to get their web sites up to speed technologically and also to embrace the right internet marketi...
Luxury Real Estate Marketing: Turning Tables on the Market Leader
Tuesday, August 02
To the extent that incumbent market leaders rest on their laurels, do not stay focused or do not keep up with technology, market leadership is up for grabs for any luxury real estate marketing professional with a superior valu...