Luxury Real Estate Marketing: The Five Moments of Truth - Part 1
Tuesday, August 30
As a luxury real estate marketing professional intent on gaining or sustaining market leadership, it is important to understand a marketing term that brand experts call “the moment of truth”. There are actually five moments of truth that your clients experience in relationship to doing busi...
Luxury Real Estate Marketing: Tip the Scale in Your Favor By Focusing
Thursday, August 25
One of the major disruptive shifts that occurred in the field of marketing luxury real estate is the extent of market knowledge that consumers now have because of their access to the same information that was previous the exclusive domain of agents. Previously, this knowledge base was asymme...
Luxury Real Estate Marketing: Go Fishing Where the Fish Are Biting - Part 3
Wednesday, August 24
In Part 1 of this article series we looked at a key strategy to reinvent yourself as a luxury real estate marketing professional by refocusing your practice where sales are brisk. In Part 2, we identified the “mindset of resiliency” as a pre-condition to being able to perceive new opportuni...
Luxury Real Estate Marketing: Go Fishing Where the Fish Are Biting - Part 2
Monday, August 22
The Dancing House - Frank Gehry, Architect Photo © Steve Coleman The Mindset of Resiliency If you are waiting for the economy to rebound so that your luxury real estate marketing practice can recover from the d...
Luxetera: That Which is Rare and Beautiful is a Luxury
Friday, August 19
Every so often, in the course of writing the Language of Luxury Blog, we pause to reflect on the meaning of the word luxury. One definition of luxury can be summed up in the word, “rare”. When something is rare and beautiful it is uncommon, unusual, exceptional, atypical, extraordinary or ...
Marketing Luxury Real Estate: Go Fishing Where the Fish are Biting
Wednesday, August 17
Pricing a luxury home to sell in a buyer’s market can be one of the most challenging experiences of a luxury real estate marketing professional. It is tempting to get swept away by the allure of listing glamorous properties, t...