Entertainment Marketing—Lessons from Major Luxury Brands
Friday, April 20
The internet has ushered in a whole new way to reach prospective clients and develop a strong referral base of raving fans. Entertainment marketing is no longer exclusive to major companies; it is now within your reach, too, as a luxury real estate ...
Marketing Luxury Real Estate: Impressions of Costa Rica
Wednesday, April 18
We were fortunate to be invited to consult on the local and international marketing of a beautiful luxury residential development project on the east side of San Jose, in the Central Valley of Costa Rica. From the Central Val...
Luxury Real Estate Branding: Identify, Define, Then Dominate Your Market Niche
Monday, April 16
Photo Courtesy of Apple Most luxury real estate marketing professionals think of branding as a creating a new look for their product or service. But, the realm of branding actually occurs in the minds of your target market. A...
Marketing Luxury Real Estate: Message on the Bottle
Tuesday, April 10
As a luxury real estate marketing professional you can have a superior value proposition, but will you be able to capture the attention of your ideal client? As the world becomes more democratized with technology, the competition for attention has become one of the biggest marketing challen...
Marketing Luxury Real Estate: The Power of Passionate Messaging
Monday, April 09
One of the key components of strategic branding and marketing, when marketing luxury real estate is thoroughly knowing the mindset of your target market and speaking to them in their language. That is what is known in marketing terms as messaging. ...
Luxury Real Estate Marketing: Are you Ready to Bury the Sardine?
Friday, April 06
As a luxury real estate marketing professional it is important to be well versed in all the cultures that surround us and particularly those in your marketplace. It is a great way to establish rapport with a potential client...