Luxury Real Estate Marketing Tip: What Is Your “VA” (Value Added)?
Tuesday, June 26
As you approach the realm of market leadership the difference between good and great service in the field of marketing luxury real estate cannot be measured by the degree of competency and integrity. The fundamentals of successfully engineering real estate transactions are the same; you cann...
Luxury Real Estate Marketing Tip: We Cannot Wait to Spoil You
Monday, June 25
In our travels to Connecticut to work with one of our clients we stayed at a charming Bed & Breakfast Inn. Before we arrived we received a welcome letter that said, “We cannot wait to spoil you”. And, indeed we were spoiled in so many ways! L...
Luxury Real Estate Marketing Tip: The Next Trend Is Experiential Marketing
Friday, June 15
In our post, “Meet the Henrys”, we emphasized that this demographic (High Earner Not Rich Yet) values experiences over ownership of objects. This trend has become evident in every segment of the luxury goods and services market. Lifestyle is now o...
Marketing Luxury Real Estate: The Luxury of Putting Life Back into the World
Wednesday, June 13
What would you do if you won the lottery and the money took care of all your needs? What would you do with the excess funds? Would you leave a legacy for others to enjoy? “The relation with the world that I want is to be putting life back into the ...
Luxury Real Estate Marketing Tip: Meet the Henrys!
Tuesday, June 12
As a luxury real estate marketing professional you need to understand the Henrys. HENRY is the acronym for “High Earner, Not Rich Yet”. This level of affluent has an income of $100,000-249,999. What is of note is that the Henrys’ have increased th...
Luxury Real Estate Marketing Tip: Do You Speak Vastu?
Thursday, June 07
Photo by Samrat 35/Lotus Temple in New Dehli, India As a luxury real estate marketing professional it is important to stay focused on the luxury market and its trends. One of the emerging countries in the world is India and it...