Luxury Real Estate Marketing Tips: Three Tips to Unleashing Social Media Power
Monday, July 30
Are people following your luxury real estate marketing blog? Are they watching your videos? If you do it right, you can build an entire personal brand and a large audience around your blog and videos. However, if your content is ordinary, meaning unoriginal or generic (content available on ma...
Luxury Real Estate Branding: How Strong is Your Brand Recognition, Part 3
Wednesday, July 25
Pierre-Auguste Renoir, Dance at Le Moulin de la Galette (Bal du moulin de la Galette), Musée d'Orsay, 1876 To further understand this concept of brand recognition, and just how important it is to your luxury real estate marketing practice, consider th...
Personal and Company Branding: How Strong is Your Brand Recognition Part 2
Tuesday, July 24
Photo by Valentino Vicentini Instant recognition, of your personal or company brand in marketing luxury real estate, is the ultimate goal of banding. The fastest route to achieve this top-of-mind status is by specializing in a particular category or niche within your market place and becom...
Personal & Company Branding: How Strong is Your Brand Recognition?
Friday, July 20
The branding goal for luxury real estate marketing professionals is instant brand recognition. When you first saw the image above in this post, what thoughts came to mind? First, did you recognize the brand? If so, how long did it take you to recognize it? If you are like most people who ...
Luxury Real Estate Branding: Do You Need a Brand?
Wednesday, July 18
Do you need a brand for your luxury real estate marketing business? You need a brand if you are in pursuit of market leadership in your chosen niche. A clearly articulated brand facilitates referrals and decision-making on both sides (sellers/buyers) of the real estate game. Like it or no...
Luxury Real Estate Branding: What Color is Your Tomato?
Monday, July 16
In order to understand branding in the realm of luxury real estate marketing, it is important to understand brand categories. If market leadership is your quest, as a luxury real estate marketing professional, the key is to select a brand category or sub-category in your marketplace that yo...