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Luxury Real Estate Marketing Tip: Staying Unforgettable with Quality Cues

Tuesday, June 05

Quality cues are indications of quality in packaging, displays, product features, collateral materials, website design, messaging, etc. The more quality cues you can offer in your luxury real estate marketing practice the more your personal or company...


Luxury Real Estate Website Design: Are You Unforgettable?

Monday, June 04

More often than not the first impression you make with new prospects, as a luxury real estate marketing professional, occurs the first time they encounter your website.  Are you making a lasting first impression or are you forgettable?  It is human nature to rely more on sight than any other...


Marketing Luxury Real Estate: Luxury Camouflage in Beverly Hills 2

Friday, June 01

  This photo is what Van Cleef Arpels deemed appropriate for their remodel on the corner Rodeo Drvie and Dayton Drive in Beverly Hills.  Unlike Bulgari, Van Cleef Arpels' jewelry is classic in it luxury appeal.  It is an old world French jewelry ...


Marketing Luxury Real Estate Tip: Are You Playing Chess or Checkers

Thursday, May 31

Brand strategy for luxury real estate marketing professionals is all about achieving top- of-mind status.  That takes superior, long-range, strategic thinking. But, what is at stake?  The lion’s share of the business in your market place or a niche t...


Luxury Real Estate Marketing: Maintaining Your Orbital Marketing Perspective

Tuesday, May 29

As a luxury real estate marketing professional it is easy to get bogged down with the day-to-day activities of“transaction engineering” and neglect the life-blood of your business: promotion and marketing.  Sometimes you need to step back from your practice to regain your “orbital marketing ...


Marketing Luxury Real Estate: The Luxury of Simple Pleasures

Wednesday, May 23

One of the subjects that comes up often as we advise our clients in marketing luxury real estate is the fine line between specializing in the top tier of the marketplace and not wanting to alienate previous clients whose ho...