Marketing Luxury Real Estate: The Agelessness of a Championship Mindset
Thursday, July 12
Photo by Lucy Clark Unlike some professions marketing luxury real estate is a game you can play at the level of market leadership at any age in your professional career. However, It takes the mindset of a champion and the championship mindset is agel...
Personal & Company Branding: What Is Your Unique Promise of Value?
Wednesday, July 11
In marketing luxury real estate you only have a Nano-second to capture the attention of your ideal clients and communicate your unique promise of value. If your message promises to solve a problem or add significant value you have the best chance of...
Personal and Company Branding: Is Your Slogan Engaging?
Monday, July 09
As a luxury real estate marketing professional do you have an engaging slogan? We have mentioned in a previous post, that using effective slogans as a personal branding and marketing strategy for real estate agents is an excellent way to differentiate...
Luxury Real Estate Marketing: America’s Luxury-The New Entrepreneurial Spirit
Friday, July 06
It is a luxury to live in America. In the spirit of celebrating America’s birthday, we are sharing with you some quintessential American places (and fabulous people we have met there) during our recent travels to work with s...
Luxury Real Estate Marketing Tip: "Real Books" In Luxury Home Design
Friday, June 29
As a luxury real estate marketing professional, it is important to keep up with the trends of luxury home design. Although kitchens, man/woman caves, master suites are still considered as leaders in exceptional home designs, the home library is emerging as a “must have room” in luxury homes...
Luxury Real Estate Marketing Tip: Keep Your Message Brief
Wednesday, June 27
As a luxury real estate marketing professional it is important to communicate who you are and what you do with words and imagery. Your collateral materials and web site should articulate the essence of your brand in a nanosecond. We often attribute t...