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Luxury Real Estate Marketing Tip: Staying on the Leading Edge

Monday, May 07

Photo by Chris Dorney Complacency is one of the top vulnerabilities of market leaders.  For Luxury real estate marketing professionals who are bent on gaining or sustaining market leadership staying on the leading edge is not an option, it is an imper...


Luxury Real Estate Marketing Tip: Perform a Time-saving Audit

Tuesday, May 01

In a time-pressed world, time becomes the ultimate luxury. Affluent consumers will pay a premium if you can save them time and the aggravation of wasted time.  As a luxury real estate marketing professional, think about how yo...


The Two Biggest Thieves of Time in Our Digital Age

Monday, April 30

When marketing luxury real estate, understanding the priority values of your high net worth clients is one of the keys to your success. Fine craftsmanship, innovation, elegance of design, uncompromising quality of materials, and superlative customer ...


Marketing Luxury Real Estate: Luxury Camouflage in Beverly Hills

Thursday, April 26

We had an early morning meeting in Beverly Hills today.  After grabbing a warm just out of the oven bagel from St Urbain, we had a few minutes to meander and look around at the newest retail. Whenever a store is remodeled i...


50 Top Luxury Real Estate Markets in the USA: Jackson Hole, Wyoming

Tuesday, April 24

Most major ski resort can claim natural beauty as one of its greatest assets. But, only Jackson Hole, Wyoming is nestled between two of the most spectacular national parks in the United States: Yellowstone National Park and Grand ...


Resting on your Laurels or Increasing Your Visibility?

Monday, April 23

As a luxury real estate marketing professional, when you are already the market leader maintaining your top-of-mind status should be your focus. Although, resting on your laurels (your achievements) is tempting, it is an invitation for your challenge...