The High Cost of Misjudging Your Target Market - Part 2
Wednesday, September 26
This issue of accurately assessing your target market and communicating with your ideal clients on their wavelength is crucial to your success as a luxury real estate marketing professional. In Part 1 of this article series, we wrote about Louis Vui...
Branding: The High Cost of Misjudging Your Target Market – Part 1
Tuesday, September 25
When crafting your personal or company brand, as a luxury real estate marketing professional, it is crucial to accurately access the demographics and the psycho graphics - the mindset of your target market. Otherwise your brand can miss the mark and not resonate with your ideal clients. Avo...
Luxury Real Estate Marketing Tip: Differentiate Yourself with Substance
Monday, September 24
If you are going to take the trouble to brand yourself as the “go-to” luxury real estate marketing professional in your area, make sure that your marketing message clearly and sharply differentiates you form your competition. Your marketing message m...
Luxury Real Estate Marketing Tip: Beyond Popcorn to Tasty Marketing
Wednesday, September 19
As a luxury real estate marketing professional it is important to keep up with luxury marketing ideas that are outside the real estate field, as they can inspire and refresh your marketing approaches. Here is an ingenious idea to lure the movie goi...
Luxury Real Estate Marketing Tip: Dominate Your Niche & Not Go Buggy!
Monday, September 17
In marketing luxury real estate, being a generalist is the surest path to mediocrity. The fastest route to market leadership is to identify an uncontested or underserved market niche that you can dominate. However, you must find a niche that you can...
Luxury The Winning Formula--Eye Catching Design + Original Content
Thursday, September 13
In recent posts we have been focused on the importance of capturing attention with superior luxury real estate website design and holding attention with original content. We rarely include You Tube videos in our posts. But, this one is so astonishing because it so clearly illustrates both ...