Luxury Real Estate Marketing: The Luxury of Eggs/The Gift that Keeps Giving
Thursday, November 29
One of the most important aspect of gift giving, as a luxury real estate marketing professional, is knowing what is meaningful to your clients. It is easy to listen for the clues about the things they like, the hobbies they are involved in or the ide...
Marketing Luxury Real Estate: One Way to Stay on Top of Your Game
Tuesday, November 27
One of the ways to stay on top of your game when it comes to marketing luxury real estate is watching HGTV when they feature extraordinary homes and million dollar rooms. It will help you expand your “vocabulary” in the La...
Luxury Real Estate Marketing Trends: My Kitchen has Bedrooms
Wednesday, November 21
As a luxury real estate marketing professional you understand the importance of an outstanding kitchen design when it comes to marketing luxury homes. You would be the first to advise your seller to remodel or upgrade the kitchen in order to get maximum...
Luxury Real Estate Marketing Tip: Pick Your Niche Wisely!
Monday, November 19
Photo Courtesy of Microsoft Identifying an undeserved or uncontested market niche, then dominating that category is the fastest route to market leadership in the field of luxury real estate marketing or any field of business for that matter. To be successful in your chosen category, howev...
Are You a Jack of All Trades?
Thursday, November 15
Brand positioning is one of the most misunderstood concepts in marketing. Yet, it is, by far, one of the most important concepts for you to understand as a luxury real estate marketing professional if your quest is market leadership. To accelerate...
Luxury Real Estate Marketing Tips: These Boots Are Made for Sparkling…
Tuesday, November 13
Co-branding is a synergistic marketing strategy involving two or more brands that can each benefit by expanding their marketing reach because they share the same target market and the same brand values. The challenge of successful co-branding is pick...